News and Tips
Industry News – Local Happenings – Tech Tips
Pikes Peak Apex 2020 Photos – Stage 4
Pikes peak apex photos: Stage 4 A great final stage for sure! Well done to all the riders who have pushed through this amazing race! As always, you are welcome to use and share any photos below however you would like. Thank you all for the kind words and support...
Pikes Peak Apex 2020 Photos – Stage 3
Pikes Peak Apex Photos: Stage 3 Well done to all the racers who pushed through todays nasty wind! Here is the next round of photos from stage 3. As always, you are welcome to share/use however you would like. My apologies to the few riders I missed today, my camera...
Pikes Peak Apex 2020 Photos – Stage 2
Apex Stage 2 photos Thanks again to everyone who has shown up to race! I am in awe of anyone who is making it through these stages, they are brutal! As always, feel free to share/use these pictures however you would like. See you tomorrow! EWC Team
Pikes Peak Apex 2020 Photos – Stage 1
Stage one photos: We had a great time hanging out and grabbing race photos! Thanks to all the racers involved. All photos below are free to use how ever you would like. If you need minor edits or would like your photo removed, please email me HERE and I would be...
Mountain Bike Hub Buyers Guide
Today, I want to show you the differences among a lot of the more common high-end hubs on the market, these are no specific order other than just by cost, they're all really good quality hubs, and you can't really go wrong with any of them, although there are...
White Industries Track Hub – Long Term Review
Often times "the way we have always done it" is not the best way... White Industries definitely took a big risk by trying to make a big change in a world that seems to go out of their way to do things the same way for years on end. White Industries really put a lot...
Dear Bike Industry – WTF
Dear Bike Industry, I love you, but it's time we had a talk... Have we already forgotten how young we are as a sport, let alone as an actual industry? Have we forgotten where we came from even? It really wasn't that long ago the pioneers of this sport were still...
Why S7 Review – Ballin on a Budget
I am going to be real honest here, there is a lot of personal bias in my thoughts on this bike. I worked with Adam, one of the Why Cycles owners years ago and he has turned into...
New Name – Same Obsession
New name eh? I have been asked a lot, why the name change, what are the new goals that will follow and are you crazy trying to take this wheel build thing full time... So I will start with the why. I will admit, some of it is thinking the name Elevation Wheel...
Fatbike Rim Width, How to Choose the Right One
Size Matters...when talking rim width (get your mind out of the gutter people). Rim width plays a huge role in how your bike handles, how your tires feel, and how easily you roll over loose or irregular surfaces. This applies to all styles of bikes no doubt, but...
Velocity Quill Review
Trust but verify. Anyone who knows me knows I am a big fan of most of Velocity's products but even so, when they make a claim saying they have a new rim that is not only wider and stiffer but also 50g lighter than their previous model it is enough to make you raise...
Why YOU Deserve Custom Bike Wheels
Aren't you biased? Absolutely! But there is a good reason for that. I first got into building my own wheels out of necessity. At the time I was commuting 40 miles round trip every day, 5 days a week and doing longer rides on the weekend for fun. During this time I...
Panaracer Gravelking Review – 700×40
About a year ago, Panaracer released the 32c Gravelking which raised a lot of eyebrows, a 32c tire labeled as the king of gravel? While the tread pattern and size tire may be great on smooth dirt roads and actually fit into many of today's "all road" bikes but the...
White Industries T11 Hub to Velocity A23 Build Review
There is something especially satisfying about building the same set of wheels you own (other than color) for a customer! White Industries T11 hubs paired with Velocity A23 rims is of my favorite do it all road/gravel/cross/commuter sets of wheels you can make. I...
Tying and Soldering Spokes – Don’t Call it a Comeback
Seriously, don't... While it may have had its merits in the days of extremely flexy rims for the majority of modern components it really will not give you any noticeable gains. With that being said, I still will occasionally get bored and tie and solder some...
We won’t spam!
