Often times “the way we have always done it” is not the best way… White Industries definitely took a big risk by trying to make a big change in a world that seems to go out of their way to do things the same way for years on end. White Industries...
Size Matters…when talking rim width (get your mind out of the gutter people). Rim width plays a huge role in how your bike handles, how your tires feel, and how easily you roll over loose or irregular surfaces. This applies to all styles of bikes no doubt, but...
Trust but verify. Anyone who knows me knows I am a big fan of most of Velocity’s products but even so, when they make a claim saying they have a new rim that is not only wider and stiffer but also 50g lighter than their previous model it is enough to make you...
There is something especially satisfying about building the same set of wheels you own (other than color) for a customer! White Industries T11 hubs paired with Velocity A23 rims is of my favorite do it all road/gravel/cross/commuter sets of wheels you can make. I...
Seriously, don’t… While it may have had its merits in the days of extremely flexy rims for the majority of modern components it really will not give you any noticeable gains. With that being said, I still will occasionally get bored and tie and solder...
