Often times “the way we have always done it” is not the best way… White Industries definitely took a big risk by trying to make a big change in a world that seems to go out of their way to do things the same way for years on end. White Industries...
I am going to be real honest here, there is a lot of personal bias in my thoughts on this bike. I worked with Adam, one of the Why Cycles owners years ago and he has turned into a great friend along with being a former co-worker. With that being said, having worked...
Trust but verify. Anyone who knows me knows I am a big fan of most of Velocity’s products but even so, when they make a claim saying they have a new rim that is not only wider and stiffer but also 50g lighter than their previous model it is enough to make you...
About a year ago, Panaracer released the 32c Gravelking which raised a lot of eyebrows, a 32c tire labeled as the king of gravel? While the tread pattern and size tire may be great on smooth dirt roads and actually fit into many of today’s “all...
There is something especially satisfying about building the same set of wheels you own (other than color) for a customer! White Industries T11 hubs paired with Velocity A23 rims is of my favorite do it all road/gravel/cross/commuter sets of wheels you can make. I...
