We are now the USA Based Service Center for Nextie Rims!

We are now the USA Based Service Center for Nextie Rims!

We are proud to announce that we are now the authorized USA based service center for Nextie!  We have worked with Nextie for about 6 years now as a dealer and have always been very impressed with the quality you get in their products and their sales team is always a...
Improve US Track Cycling with Grass Roots Investment

Improve US Track Cycling with Grass Roots Investment

US track cycling is an absolute mess outside of Women’s Pursuit and we firmly believe that issue goes all the way back to USA Cycling not showing any interest in developing a strong grassroots program for the track.  To build a tall tower you must first have a...
Dear Bike Industry – WTF

Dear Bike Industry – WTF

Dear Bike Industry, I love you, but it’s time we had a talk…  Have we already forgotten how young we are as a sport, let alone as an actual industry?  Have we forgotten where we came from even? It really wasn’t that long ago the pioneers of this...
New Name – Same Obsession

New Name – Same Obsession

New name eh?  I have been asked a lot, why the name change, what are the new goals that will follow and are you crazy trying to take this wheel build thing full time… So I will start with the why.  I will admit, some of it is thinking the name Elevation Wheel...
Bike Wanderer 9,000km Update

Bike Wanderer 9,000km Update

*2021 Update: It is with heavy hearts that we write this.  Iohan Gueorguiev, aka Bike Wanderer is no longer with us.  Since initially writing this article we became good friends, even spent Thanksgiving together one year so it is hard for us to say this.  But Iohan,...